Case studies
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Government
MyCity platform for New York City
- About
- Serving 8M+ NYC residents via the MyCity platform, built from the ground up, driving transformation through digitization, redesign, and launching city services with AI and a global design system.
- Skills
- Design Strategy, UX Design, Prototyping, Usability Testing
- Duration
- 3 Years
- Outcome
- NYC's tech-forward vision materialized through a unified platform with global design system. In just six months, it uplifted 46K businesses via a redesigned site, saved 17K hours with an AI chatbot, boosted efficiency by 41%, and digitized child care benefits for 65K children.
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Health, Government
Healthy 365 App redesign for Singaporeans
- About
- iOS and Android app redesign that drove 32% adoption increase, achieving #5 rank in Health & Fitness category with 110K day-one updates and 100K daily active users.
- Skills
- User Research, UI Design, Usability Testing, Design System
- Duration
- 2 Years 1 Month
- Outcome
- Successful roll-out of the redesigned app with a scalable foundation and design system, boosting adoption by 32%. Ranked #5 in Health & Fitness on the App Store, with 110K updates on the first day and a 63% increase in overall active users.
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Finance, Auto
Unblocking success for GO by Krungsri
- About
- A comprehensive transformation of Krungsri Auto's operations through design innovation, unifying eight core services into one app while creating scalable design practices that drove rapid user adoption and business growth.
- Skills
- UX Design, UI Design, Usability Testing
- Duration
- 4 Months
- Outcome
- Transformed Krungsri Auto's digital presence with 3.3M+ downloads and 41% user growth, while processing $772M in transactions through a unified platform that streamlined eight core services into Thailand's leading auto services app.
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Retail
Empowering retail precision at 84.51° for Kroger
- About
- A transformative redesign of campaign analytics at 84.51° for Kroger, delivering a scalable platform for real-time insights. Prism streamlined processes, empowered stakeholders, and set new standards in retail marketing precision.
- Skills
- User Research, Design Strategy, UX Design, Prototyping, Usability Testing
- Duration
- 9 Months
- Outcome
- Accelerated Prism's success through design thinking and collaboration practices at 84.51°, integrating 3,500+ data signals to achieve 51% media efficiency gains. Empowered teams with scalable frameworks to drive measurable impact for Kroger Precision Marketing.
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Finance, Real estate
Transforming mortgage servicing at Mr. Cooper
- About
- Streamlined mortgage operations by aligning user research, design, and development to deliver intuitive tools for loan officers and better outcomes for homeowners.
- Skills
- User Research, Design Strategy, UX Design, UI Design, Prototyping, Usability Testing
- Duration
- 13 Months
- Outcome
- The first release of Mr. Cooper’s H.i. platform revolutionized loan servicing, cutting call times by 80%, boosting user satisfaction by 5x, and laying a robust, scalable foundation to support future growth and seamless borrower experiences.
More work
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Airline
Crew management prototype for SWA
- About
- A comprehensive field research and prototype development for Southwest Airlines' crew communication system, resulting in improved schedule change notifications and reduced crew-related delays.
- Skills
- User Research, Prototyping, Usability Testing
- Duration
- 4 Months
- Outcome
- Led field research and prototype development, demonstrating the system's efficiency in managing thousands of daily flights. Ensured crew members have real-time data for gate re-assignments, schedule changes, and transportation, all possible through a seamless mobile app experience.
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Oil & Gas
Wellbore real-time UI for Schlumberger
- About
- A collaborative design approach for Schlumberger's fracking operations, resulting in interactive prototypes that optimize processes and aim to reduce environmental impact.
- Skills
- Prototyping, Development
- Duration
- 3 Months
- Outcome
- Developed interactive browser prototypes using real data from well sites, featuring real-time interpretation and data logging mechanisms. This resulted in improved accuracy for optimizing fracking processes.
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Auto, Retail, Insurance
Responsive web products for Compare the Market
- About
- An innovative UI development approach for Compare The Market's key verticals, resulting in responsive, accessible web products serving 10K+ daily active users across Motor, Home, and Energy sectors.
- Skills
- Prototyping, Usability Testing, Development
- Duration
- 16 Months
- Outcome
- Launched mobile-first, accessible, and high-performing web solutions, attracting over 10K daily active users. This established CompareTheMarket.com as the UK's leading price comparison site. Experienced phenomenal growth using Agile methods and continues to deliver new features based on strong foundations set during this engagement.
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Government
Employment pass solution for Singapore Government
- About
- A pioneering online employment pass system for the Singapore Government, resulting in a widely-used platform serving thousands daily and setting new standards for front-end architecture.
- Skills
- Prototyping, Development
- Duration
- 10 Months
- Outcome
- A successful, celebrated launch supported by processing visa applications in under 3.5 minutes with zero downtime, integrating with 10+ external systems, and consistently receiving high user ratings. The project won multiple awards, passed all security audits, and reduced call center inquiries by 30% while increasing self-help usage by 15%.
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E-commerce
Transforming Hepsiburada’s eCommerce experience for Turkey
- About
- Delivering a responsive, mobile-first digital marketplace for Hepsiburada, Turkey’s largest eCommerce platform, to enhance customer engagement and expand reach, serving millions of users with seamless access to over 600,000 products.
- Skills
- Prototyping, Development
- Duration
- 9 Months
- Outcome
- The new Hepsiburada marketplace achieved measurable success, including increased conversion rates through responsive design and multi-device optimization. The project introduced features like personalized recommendations, advanced filtering, and a smooth checkout process, enhancing the shopping experience and contributing to Hepsiburada’s position as a regional leader in eCommerce.
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Travel
Shaping the journey of Trainline.com into a leading travel platform
- About
- Led front-end development for one of the largest agile projects, creating a scalable, responsive rail booking platform for over 26 UK train operators. Built a robust foundation with a global portalization mechanism, enabling the evolution of Trainline.com into Europe’s leading rail and coach booking platform.
- Skills
- Prototyping, Development
- Duration
- 3 Years
- Outcome
- Established a foundational platform that remains integral to Trainline.com’s ecosystem. The portalization mechanism allowed rapid customization for train operators, supporting Trainline.com’s evolution into a multi-channel platform. The same core architecture now powers iOS, Android, and web interfaces, driving Trainline.com’s success and expansion across Europe.
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Government
Redefining the digital loan application experience for the Student Loan Company
- About
- Led the front-end development for the UK Student Loan Company’s digital transformation, building a scalable, accessible loan application system. Delivered a modern and intuitive user experience aligned with GOV.UK Design standards, streamlining the application process for millions of students.
- Skills
- Prototyping, Development
- Duration
- 9 Months
- Outcome
- The platform enhanced engagement with online services and achieved an overall customer satisfaction rating of 81.4 percent, surpassing the target of 75 percent. As part of the Evolve programme, it delivered £345.6 million in estimated benefits against £139.4 million invested, as per 2022-2023 report.
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Retail
Real-time supply chain optimization prototype for Procter & Gamble
- About
- Prototyped a real-time supply chain optimization system for Procter & Gamble, enabling data-driven decision-making across inventory, production, and demand planning. Collaborated with a cross-functional agile team to rapidly test and validate hypotheses, delivering a functional low-fidelity prototype.
- Skills
- Prototyping
- Duration
- 2 Months
- Outcome
- The prototype successfully demonstrated the potential of real-time data to optimize supply chain operations, improving visibility across key metrics. It provided actionable insights for decision-makers, laying the foundation for P&G to explore further development of the system. Stakeholders gained clarity on digital transformation opportunities within their global supply chain.
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Retail
Building a digital deals platform for Co-op’s transformational journey
- About
- Worked as a design engineer to deliver an MVP for Co-operative Food’s Delightful Deals platform in just three months. Digitized their offline deals process, creating a scalable digital ecosystem that evolved into the widely used Co-op membership grocery app.
- Skills
- Prototyping, Development
- Duration
- 3 Months
- Outcome
- Successfully launched the MVP within twelve weeks, enabling Co-op to digitize their deals process and reduce promotion cycle time from weeks to days. The platform laid the foundation for the Co-op membership grocery app, which has since become an integral part of Co-op’s digital strategy and customer experience.
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Retail
Enhancing mobile phone tariff comparisons for Which? UK
- About
- Led the UI development for Which? UK’s responsive website, enabling users to compare over 10,000 phone models and 16,500 tariff plans. Delivered an interactive and user-friendly platform that met end-user goals and reinforced Which?’s reputation for in-depth, trusted reviews.
- Skills
- Prototyping, Development
- Duration
- 9 Months
- Outcome
- The responsive website launched in 2010 boosted Which?’s digital presence, enabling seamless mobile and tariff comparisons. By 2023, with 94% of Brits owning smartphones and growing reliance on digital research, the platform solidified Which?’s reputation for trusted product reviews.
