Lead UX & Design Engineer who builds end-to-end experiences. I combine design thinking with technical execution to help teams move from concept to launch.

NYC OTI, USA Aug 2022 - Present
Led Child Care benefits digitization, business services redesign, debut of an AI chatbot, and MyCity platform to unify all New York City services under a centralized experience with a scalable design system.
Ministry of Health, SG Jan 2020 - Feb 2022
Led successful redesign for mobile app, a daily digital health companion for thousands of Singaporeans to make healthy living easier by staying active, eating smarter, and sleeping better.
Krungsri Auto, TH Aug 2019 - Dec 2019
Established design foundation and practices and augmented the debut launch for the mobile app, making it easy to shop, apply for, and manage financing and insurance for drivers in Thailand.

Featured work

  • Design Strategy UX Design Prototyping Usability Testing

    MyCity platform for New York City

    Serving 8M+ NYC residents via the MyCity platform, built from the ground up, driving transformation through digitization, redesign, and launching city services with AI and a global design system.

    Read Case study
    MyCity platform for New York City

  • User Research UI Design Usability Testing Design System

    Healthy 365 App redesign for Singaporeans

    iOS and Android app redesign that drove 32% adoption increase, achieving #5 rank in Health & Fitness category with 110K day-one updates and 100K daily active users.

    Read Case study
    Healthy 365 App redesign for Singaporeans

  • UX Design UI Design Usability Testing

    Unblocking success for GO by Krungsri

    A comprehensive transformation of Krungsri Auto's operations through design innovation, unifying eight core services into one app while creating scalable design practices that drove rapid user adoptio

    Read Case study
    Unblocking success for GO by Krungsri
All Case Studies

More work

Building a digital deals platform for Co-op’s transformational journey

Building a digital deals platform for Co-op’s transformational journey

Prototyping Development
See more Worked as a design engineer to deliver an MVP for Co-operative Food’s Delightful Deals platform in just three months. Digitized their offline deals process, creating a scalable digital ecosystem that See more
Shaping the journey of Trainline.com into a leading travel platform

Shaping the journey of Trainline.com into a leading travel platform

Prototyping Development
See more Led front-end development for one of the largest agile projects, creating a scalable, responsive rail booking platform for over 26 UK train operators. Built a robust foundation with a global portaliza See more
Employment pass solution for Singapore Government

Employment pass solution for Singapore Government

Prototyping Development
See more A pioneering online employment pass system for the Singapore Government, resulting in a widely-used platform serving thousands daily and setting new standards for front-end architecture. See more
All Projects

Skills

  • Product strategy and agile methodologies
  • User research, market fit, and competitive analysis
  • Feature analysis and product roadmap planning
  • Moderated and unmoderated usability testing
  • Interaction design and prototyping
  • Data-driven UI and visual design
  • User story writing and team collaboration
  • Front-end development and accessibility
  • Pairing with engineers for feature implementation
  • Problem-solving and stakeholder management

Competencies

Design

Figma, Canva, Sketch, Illustrator, Miro, Photoshop, Sketch, UserTesting
Data-driven designs

Development

HTML5, CSS3, SSML, JavaScript, Python, Flask, Markdown, SQLite, Node, Tailwind
Clean, scalable code

Platforms

Azure, Framer, Salesforce, Shopify, Squarespace, Wordpress, Contentful, Analytics
Adaptable platform integration
Tech I use: Arc, Generative AI, Github, Notion, VS Code, Sublime Text and Trello.

Currently learning

  • UX for brain-computer interfaces
  • AI-driven personalized experiences
  • UX in mixed reality design
Enhancing the reading experience with audio

Enhancing the reading experience with audio

January 21, 2025 4 mins read
Read more Discover how integrating a custom audio feature enhances content accessibility and user engagement by providing a locally hosted listening experience. Read more
A flexible and efficient system for flawless modals

A flexible and efficient system for flawless modals

January 14, 2025 4 mins read
Read more Flexible and accessible modal system minimal setup required. Built with pure JavaScript, it ensures smooth interactions and customizable configurations. Read more
Building Zero Amer with design resilience and heritage

Building Zero Amer with design resilience and heritage

January 16, 2025 22 mins read
Read more Tourism-inspired hospitality project reimagining heritage with a sustainable modern design, featuring eco-friendly amenities and thoughtful reuse of resources. Read more
Discovering solace in the Bhagavad Gita through Premanand Ji Maharaj’s wisdom

Discovering solace in the Bhagavad Gita through Premanand Ji Maharaj’s wisdom

November 25, 2024 9 mins read
Read more A personal journey of resilience and growth, integrating the Bhagavad Gita’s timeless wisdom with Premanand Ji Maharaj’s practical guidance Read more